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B2B2B2C — proprietor sub-agent network

Reach last-mile retail borrowers — through community retailers, not sales teams.

Under any of your four partner tracks, you can deploy a network of proprietor sub-agents — neighbourhood retail outlets, local market aggregators, transport-hub operators — who source micro-loans to micro-enterprise owners, gig-income workers and small traders. Every rupee flows through Satsai's dynamic QR. Proprietors never touch cash. The DLD-2025 fund-flow rule is unbroken.

The architecture

Four layers, one regulatory anchor

Satsai is the only RBI-regulated entity in the chain. Every other layer contracts back to Satsai directly — no nested sub-LSP accountability gap.

Layer 1· Regulated Entity (NBFC)

Satsai Finlease Pvt Ltd

RBI Reg. B-14.01646. Licence, balance sheet, credit sanction, CIC reporting, grievance final escalation.

Layer 2· Primary LSP (Pvt Ltd)

You — under any T1 / T2 / T3 / T4 track

Tech platform, onboarding + monitoring of proprietor network, monthly commission payouts, reconciliation, first-line grievance — all under Satsai's MSA.

Layer 3· Proprietor sub-agent (individual / sole-prop)

Proprietor A — retail outlet / market aggregator / transport-hub operator

LSP sub-category DSA + Recovery Agent. Sources borrowers, displays rotating Satsai QR at counter, first-line grievance intake. Never touches funds. Tripartite contract with Satsai + Primary LSP.

Layer 4· End borrower

Borrower A — micro-enterprise owner / gig-income worker / informal-sector self-employed

Scans counter QR → UPI → lands in Satsai master CASA auto-tagged to proprietor. Repayment in daily / weekly micro-EMI cadence.

Why this is not a prohibited "sub-LSP chain"

RBI's concern with nested LSP structures is the accountability gap — the RE doesn't know who's actually fronting the customer. We neutralise that with a tripartite Proprietor Services Agreement: Satsai + Primary LSP + Proprietor, all named parties. Proprietor is listed on Satsai's public List of LSPs within 2 working days of go-live, per DLD 2025. Every proprietor is knowable, contracted and audit-able by Satsai directly — even when the Primary LSP runs day-to-day operations.

Money flow

The borrower scans the proprietor's QR. Money lands in Satsai. Every time.

Satsai master CASA (@ ICICI / HDFC / Axis)
                  ▲
                  │ every inbound tagged with
                  │ proprietorId + loanId
                  │
   ┌──────────────┴──────────────┐
   │  VA + Dynamic QR infra      │
   │  Razorpay / Cashfree /      │
   │  Decentro / M2P             │
   └──────────────┬──────────────┘
                  │
Per-proprietor:   │
• VA IFSC +       │
  10-digit number │
• UPI QR with     │
  rotating signed │
  token           │
                  │
Borrower scans proprietor's counter QR
      │
      └─► UPI → Satsai CASA
            ref: PROP-0007-LOAN-ABC

Disbursal:  Satsai → borrower's bank / VPA
Commission: Satsai → proprietor's bank, monthly
            (TDS 194H @ 5%)
Cash:       Not supported in v1

Funds never touch the proprietor

UPI lands directly in Satsai's CASA. Proprietor app shows receipt of the credit; no pass-through account exists. DLD 2025 fund-flow rule fully respected.

Auto-attribution in Satsai's ledger

Each VA + QR encodes proprietorId + loanId in the UPI reference, auto-credited to the right sub-ledger in real time.

Multi-vendor VA fallback

Primary VA provider + standby second vendor (different bank rails). If one goes down, QR auto-switches.

Rotating QR token (anti-diversion)

Each proprietor's QR is a signed token rotated daily. Off-platform QR attempts are detected by book-outstanding vs collection lag anomaly checks.

Proprietor lifecycle

From first handshake to first EMI in one counter

Tech-led, vernacular, scalable. Target: 30-minute onboarding; first loan sourced the same day.

1

Onboarding (30 minutes)

Individual KYC (PAN + Aadhaar OTP + selfie), shop verification by gig field agent, 2 references, bank account, tripartite eSign. Proprietor is on Satsai's List of LSPs within 2 working days.

2

Training + Fair Practices Code

Online module in preferred language: FPC, collections conduct, DPDP basics, fraud red-flags, grievance handling. Completion certificate stored.

3

Virtual Account + Dynamic QR provisioned

Each proprietor gets a Satsai-backed VA (Razorpay / Cashfree / Decentro / M2P) + rotating UPI QR token. Counter poster auto-generated with grievance numbers in vernacular.

4

First loan sourcing

Proprietor triggers application; borrower's own phone completes KYC (Aadhaar OTP + geo-selfie + bureau + bank penny-drop). Underwriting runs on Satsai credit policy. eSigned vernacular KFS issued.

5

Repayment at the counter

Borrower scans the shop QR. UPI credit lands in Satsai master CASA, auto-tagged to proprietor + loan. Proprietor sees live collection in app. Commission accrues.

6

Monthly commission payout

Satsai pays proprietor directly to personal bank with TDS 194H @ 5% deducted. Form 26Q filed quarterly. Commission invoice trail preserved for audit.

Product fit

A different product for a different customer

Existing STPL does not fit last-mile retail borrowers. We engineer a distinct micro-loan construct under Satsai's credit policy.

AttributeSTPL (existing Quikkred)Proprietor-sourced micro
Typical ticketMid-range personalMicro
Tenure7 / 15 / 30 / 60 / 90 days14 / 30 / 45 / 60 days
Repayment cadenceBullet / monthlyDaily / weekly / bi-weekly (cashflow-matched)
KFS languageEnglish + 12 IndianVernacular-first, 13 Indian
KYCAadhaar OTP + bureau-ledAadhaar OTP + geo-selfie + penny-drop; thin bureau tolerated
Disbursal channelBorrower's bank accountBorrower's bank / UPI VPA
Repayment channelUPI / NACHUPI at proprietor's QR (primary)
SegmentSalaried + self-employed urbanMicro-enterprise owner, informal-sector self-employed, small trader
PSL eligibilityCase-by-caseWeaker Sections / Micro — typically eligible

The micro-loan product is PSL-eligible under RBI's Priority Sector Master Direction — which opens a Priority Sector Lending Certificate (PSLC) sale to banks, providing an additional revenue stream on top of the interest spread.

Proprietor economics

Commission, TDS, GST — who pays what, who owes what

Sourcing commission

One-time, at disbursal. Paid monthly by Satsai to proprietor's personal bank. TDS u/s 194H @ 5% deducted if annual commission > ₹15,000.

Collection commission

Recurring, linked to each successful EMI credit. Accrues daily in the proprietor ledger; settles monthly.

Performance bonus + claw-back

Bonus for high on-time-rate. Claw-back of sourcing commission on early default — protects against mis-sourcing.

GST at proprietor level

Unregistered proprietors (turnover < ₹20 L) charge no GST. Registered proprietors charge 18%; Satsai absorbs as cost (no ITC, consistent with §5a). Budgeted into commission commercials.

Satsai's revenue remains 100% interest (exempt from GST output). Proprietor commission is a cost line, not a revenue line. Our engineered zero-GST-output posture on revenue is preserved. ITC leakage on the commission input is priced into the interest spread.

Risks we actively manage

Proprietor-layer risks + controls

The 8 risks most likely to break a proprietor network — and the specific technical + contractual controls that catch them.

Local coercion of borrower

FPC e-training + audio-recorded consent at origination + random mystery-borrower audits + vernacular grievance poster at counter.

Ghost-loan fraud

Borrower video KYC + Aadhaar OTP + geo-tagged selfie + bank penny-drop to borrower's own account (never the proprietor's). Per-proprietor disbursal cap ramps with tenure.

Off-platform QR diversion

Satsai issues daily-rotated signed-token QR. Proprietor app renders only the authorised QR. Book-outstanding vs collection lag anomaly detection.

Over-concentration on one proprietor

Per-proprietor portfolio caps. Book auto-distributes across 2+ proprietors in same cluster post-threshold. Fluxusforge tele-collections absorbs if a proprietor exits.

Paying on behalf of defaulting borrower

UPI-sender VPA mismatch vs loan holder detected; flagged for review. DPD logic unchanged; credit signal preserved.

Raw PII at the counter

Origination runs on borrower's own device. Proprietor dashboard shows masked identifiers only. DPDP data minimisation enforced in API layer.

AML / PMLA conduit

Full KYC as LSP + CKYC pull + STR pattern monitoring + periodic AML re-screen. Proprietor listed on Satsai's public List of LSPs — transparency is a control.

Device compromise / proprietor incapacitation

Device binding + remote wipe + session kill-switch. Nominee clause in tripartite for incapacitation; book fails over to nearest proprietor + Fluxusforge.

The regulatory corpus for this layer

RBI (Digital Lending) Directions, 2025 — DLA registration, LSP listing, fund-flow, KFS
RBI Master Direction on Outsourcing of IT / Financial Services (2017, updated 2023)
RBI Fair Practices Code — Satsai FPC binds every proprietor directly
RBI Recovery Agents Guidelines — no harassment, no 8pm–7am calls
KYC Master Direction (updated 2024) — individual KYC for proprietor
DPDP Act 2023 + DPDP Rules 2025 — Satsai Data Fiduciary, proprietor Data Processor
PMLA + FIU-IND — STR / CTR monitoring on proprietor activity
Income Tax Act Section 194H — TDS on commission @ 5%
GST — SAC 997158, applicability per proprietor turnover threshold
RBI PSL Master Direction — loan tagging for potential PSLC sale upside

Ready to reach the last-mile borrower?

Two ways in: apply as a Distributor if you can recruit and manage a cluster of proprietor shops, or as a Primary LSP if you want to operate the network platform itself under any of the four partner tracks.

Proprietor onboarding is governed by the Tripartite Proprietor Services Agreement (Satsai + Primary LSP + Proprietor). Proprietors are listed on Satsai's public List of LSPs within 2 working days of go-live, as required by RBI (Digital Lending) Directions, 2025. Satsai remains the lender of record on every KFS and loan agreement. Grievances: Grievance Redressal Policy · Nodal Officer. Final escalation: RBI Integrated Ombudsman (cms.rbi.org.in).

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Onboard customers, collect KYC and push loan applications straight into the Quikkred pipeline from your shop

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⚠️ IMPORTANT: Only make loan repayments through our official website Quikkred.com or Quikkred mobile app. Never share OTP or passwords.

Proprietor Network — B2B2B2C Lending for Deep-India Retail